Skip to main content

URC, government to continue program giving huge boost to potato farming

Universal Robina Corp. (URC) and the Department of Agriculture (DA) have agreed to sustain a program that has significantly enhanced potato farming and overall farm productivity in the Philippines.

“Since its inception, this program has exemplified the power of public-private partnerships in driving positive change,” said Department of Agriculture Secretary Francisco Tiu Laurel, Jr.
.
“This agreement solidifies our shared commitment to improve access to quality planting materials, enhance potato production practices and technologies, increase local sufficiency, and ultimately uplift farmers for a sustainable future,” he added.


URC – one of the country’s largest food and beverage firms – and the DA will continue providing potato farmers in the Cordillera Administrative Region, Northern Mindanao, and Davao access to farm inputs, training, and market opportunities for five more years.

This falls under the Sustainable Potato Program (SPP) meant to raise the country’s output of a vital staple crop.



Since the program started five years ago, URC has distributed 506 tons of generation 3 Granola potato seeds from Canada to more than 900 farmers in the Cordillera Administrative Region, Davao del Sur, and Bukidnon.   An estimated 23,000 MT of potatoes have been produced from these seeds, generating a minimum gross income of 920 million pesos. The program has benefitted 15 farmer organizations and contributed to a 4% increase in national potato production.

“We at URC are committed to contributing to the country’s sustainable development goals. Through the Sustainable Potato Program, we aim to uplift people’s lives and support the growth of the potato farming industry,” said URC’s President and Chief Executive Officer Irwin Lee.


“In collaboration with  Canada Agriculture and Agri-Food, and the PEI Potato Board, we provide our local farmers with access to relevant training and research,” he added.  


As part of this initiative, 10 farmers from Cordillera joined a delegation on a potato seeds educational visit to Prince Edward Island last June 9-15. The mission was designed to benchmark farming practices, ensure a continued source of Granola seed variety, and explore alternative varieties for a sustainable seed source.


Under its Memorandum of Understanding with URC, the DA will provide training on good agricultural practices, seed multiplication, pest and disease management, storage, handling, and marketing.


The DA will also organize a Program Management Unit (PMU) in the three regions to oversee the program’s implementation and ensure that targets are met.

The Bureau of Plant Industry will facilitate timely import clearances and conduct pest and disease surveillance.

In addition to providing high-quality potato seeds directly to farmers, URC will collaborate with relevant institutions to offer capability-building opportunities and training for farmers.  URC will also leverage its network to establish market access for the potato farmers’ produce.


“At URC, we believe in the power of community empowerment and the transformative potential of agriculture,” said Lee. “Our commitment goes beyond business; we are dedicated to changing lives and fostering sustainable growth in every community we touch. Together with our partners, we strive to create a lasting impact, ensuring that our farmers not only thrive but also prosper in the evolving agriculture landscape.”







Comments

Popular posts from this blog

Celebrate Chinese New Year in sss-style at SM Supermalls

Year of Fortune, Year of Fun! Celebrate Chinese New Year in sss-style at SM Supermalls As the Year of the Snake slides into 2025, SM Supermalls invites everyone to embrace the joy of family gatherings, introspection, and personal growth. Starting January 18, SM malls will transform into hubs of wisdom, charm, and elegance, embodying the essence of the Snake’s energy. So whether you're here for the food, fortune, or fun, something is exciting for everyone.  Snaking your way to fun in the digital world  Dive into the future of fun with SM Supermalls. Catch the digital debut of SM’s Snake icon, SiMi, through stunning CGI animations on every mall’s Facebook page. Plus, watch in awe as GOBO displays bring Chinese New Year magic to life from January 18 to 31.  This year, you can also get your hands on exciting souvenirs and prizes with these innovative activities:  • Catch the Lucky Ang Pao at the Money Tree Find your fortune by scanning the Money Tree, swiping for your re...

SM Leads Cebu into a New Era of Dining and Discovery with The Moment Group and More

Cebu is on the move—fast-paced, future-ready, and hungry for elevated lifestyle experiences. At the forefront of this evolution is SM Supermalls, setting the tone with first-in-Cebu culinary, fashion, and lifestyle brands that continue to shape how Cebuanos live, dine, and explore. From food to fashion and beauty, SM continues to be the destination for what’s next. “SM’s role in Cebu is not just to keep pace with change—it’s to lead it,” shares Steven Tan, President of SM Supermalls. “From the brands we bring to the lifestyle we curate, we are always asking: what’s next for Cebu? Then we make it happen.” A New Era of Dining: The Moment Group Arrives at SM City Cebu This June, SM City Cebu becomes the stage for an exciting culinary chapter: the first-in-Cebu openings of five acclaimed concepts from The Moment Group, the team behind some of Manila’s most beloved dining destinations. Manam  Beloved for serving comfort Filipino favorites, Manam brings its signature House Crispy Sisig, ...

OUR HOME FOR BUSINESS: Your Partner in Efficient Fit-Outs

21 April 2025, Manila, Philippines: For corporates, developers, and hospitality operators, project delays equate to lost revenue and frustrated stakeholders. Our Home For Business offers turnkey, end-to-end furniture and fit-out solutions designed to streamline projects and accelerate timelines.    Leveraging decades of retail merchandising expertise, Our Home delivers cost-effective, detail-oriented design for commercial spaces, including offices, rentals, hotels, and restaurants. By providing a single point of contact, Our Home For Business eliminates the complexities of piecemeal procurement, reducing coordination hassles, and hidden costs, and enabling faster project completion.    Here's how Our Home For Business simplifies the process: • Full-Service Fit-Out: Our Home ensures seamless integration of furniture into the space, creating a ready-to-go environment, not just delivering items.    • Complimentary Interior Design: In-house design professio...