Cebu is on the move—fast-paced, future-ready, and hungry for elevated lifestyle experiences. At the forefront of this evolution is SM Supermalls, setting the tone with first-in-Cebu culinary, fashion, and lifestyle brands that continue to shape how Cebuanos live, dine, and explore. From food to fashion and beauty, SM continues to be the destination for what’s next.
“SM’s role in Cebu is not just to keep pace with change—it’s to lead it,” shares Steven Tan, President of SM Supermalls. “From the brands we bring to the lifestyle we curate, we are always asking: what’s next for Cebu? Then we make it happen.”
A New Era of Dining: The Moment Group Arrives at SM City Cebu
This June, SM City Cebu becomes the stage for an exciting culinary chapter: the first-in-Cebu openings of five acclaimed concepts from The Moment Group, the team behind some of Manila’s most beloved dining destinations.
Manam Beloved for serving comfort Filipino favorites, Manam brings its signature House Crispy Sisig, Ube + Sago Shake, and Sinigang na Beef Short Rib with Watermelon to Cebu’s food lovers.
Din Tai Fung The Taiwanese restaurant brings a feast of world-famous favorites to its first Cebu outpost, including the Pork Xiaolongbao and Philippines-first originals like the Chocolate Lava Xiaolongbao.
Ooma A bold take on casual Japanese fare, where dishes are as playful as they are crave-worthy. From aburi makis and hanger steak, to uni udon, and more, Cebu diners have a lot to look forward to at the newest Ooma outposts.
8Cuts Burgers Famous for its breadth of burger offerings including the classic Cheeseburger, and all-star sides like the Onion Rings, 8Cuts makes its Cebu debut with all killer, no filler burgers prepped to perfection.
Mo’ Cookies Manila’s cookie obsession arrives in Cebu with thick, palm-sized, ooey gooey favorites like Chocolate Chip and South Cotabato Chocolate Fudge cookies.
“Cebu has always been on our radar for its vibrant food culture and the growing community of diners,” says Abba Napa, Restaurateur and Moment Group Founder. “We wanted to be part of that energy—and SM felt like the perfect place to begin this new chapter, bringing the diverse flavors of Moment to the city.”
Beyond Dining: SM as the Pulse of Fashion, Lifestyle, and Beauty
The arrival of The Moment Group is just one part of SM’s bigger story. Across Cebu, SM malls are redefining lifestyle through fashion-forward concepts, globally loved brands, and pioneering experiences.
In fashion, SM Seaside City Cebu is home to Titan, Foot Locker, and HLA, bringing streetwear culture and global sports brands to the heart of the city. Meanwhile, Capital makes its mark at SM J Mall, expanding access to premium sneakers and urban apparel.
In lifestyle, Flying Tiger Copenhagen brings playful, functional finds to Cebu for the first time via SM Seaside City Cebu, while Decathlon, the first in VisMin, offers a full range of sports gear and outdoor essentials at SM City Cebu.
In beauty, SM City Cebu leads the way as the first SM Supermalls in Cebu to house prestige labels like Estée Lauder, Bobbi Brown, Jo Malone, and Clinique—all under one roof—redefining the beauty experience in the region.
The Future is Bright at SM
SM’s steady pipeline of firsts is not by chance—it’s by design. By anticipating what Cebuanos want next, SM continues to lead with purpose, scale, and vision. This isn’t just a shopping destination. It’s a platform where global concepts land, local favorites grow, and the city’s evolution unfolds.
From the plate to the palette, from sneaker shelves to skincare counters—the future is bright at SM Supermalls.
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