Cebu is on the move—fast-paced, future-ready, and hungry for elevated lifestyle experiences. At the forefront of this evolution is SM Supermalls, setting the tone with first-in-Cebu culinary, fashion, and lifestyle brands that continue to shape how Cebuanos live, dine, and explore. From food to fashion and beauty, SM continues to be the destination for what’s next. “SM’s role in Cebu is not just to keep pace with change—it’s to lead it,” shares Steven Tan, President of SM Supermalls. “From the brands we bring to the lifestyle we curate, we are always asking: what’s next for Cebu? Then we make it happen.” A New Era of Dining: The Moment Group Arrives at SM City Cebu This June, SM City Cebu becomes the stage for an exciting culinary chapter: the first-in-Cebu openings of five acclaimed concepts from The Moment Group, the team behind some of Manila’s most beloved dining destinations. Manam Beloved for serving comfort Filipino favorites, Manam brings its signature House Crispy Sisig, ...