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A Cebuano New Year Like No Other at SM Supermalls

  The locals of the Queen City of the South know how to have a good time—it’s practically in their DNA. Cebuanos are known for their energetic, passionate, yet irresistibly sweet disposition, and this is never more evident than in their loud, lively, and unapologetically fun New Year celebrations—and in festivities all throughout the calendar year. With 2026 officially here, SM Seaside City Cebu and SM City Cebu are cranking the party all the way up with not-to-be-missed experiences perfect for explosive feasts and wildly entertaining gatherings. Bring out that fiery Bisaya spirit in you, and dare to live an elevated lifestyle with these must-try, Cebufied activities.  Must-Do #1: Go Full Kikay This 2026! Upgrading your outfit is sure to be a doozy with these kikay-cute finds from these fabulous stores. With a stunning collection of accessories and trend-driven bags, you’ll feel absolutely gwapa from the very start of the year all the way to the end! Bagel Girl  Step into...
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Return to Middle-earth: “The Lord of the Rings: The Fellowship of the Ring” Extended Edition Hits SM Cinemas for an Exclusive One-Weekend Engagement

  Return to Middle-earth: “The Lord of the Rings: The Fellowship of the Ring” Extended Edition Hits SM Cinemas for an Exclusive One-Weekend Engagement   MANILA , Philippines, 21 st January 2026 - SM Cinema is bringing the extended edition of “The Lord of the Rings: The Fellowship of the Ring” back to cinemas for one weekend only in celebration of the 25 th anniversary of Peter Jackson’s cinematic masterpiece. From January 23-25, movie fans can flock to SM Cinema branches to catch the extended version of the movie that will feature an additional 30 minutes of footage not seen in the original 2001 theatrical release, bringing the total runtime to 3 hours and 28 minutes (208 min). This limited engagement will be screened at 40 SM Cinema locations nationwide, ensuring that fans from across the archipelago can join the quest. Participating theaters include: Metro Manila: SM Aura, SM Megamall, SM Mall of Asia, SM North EDSA, SM City BF Parañaque , SM City Bicutan, SM City East Or...

Miss Puerto Princesa 2026 candidates formally introduced

Thirty candidates for Miss Puerto Princesa 2026 were formally introduced during a sashing ceremony and press presentation held on Saturday, January 17, at the Activity Center of SM City Puerto Princesa. Candidates supported by schools and barangays drew early attention from the media, particularly those representing the Fulbright College and several barangays in the city. During the event, members of the Island Press Association of Palawan (iPAP) named the Darling of the Press winners for each cluster. Joyce Biares of Fullbright College was chosen as Darling of the Press for the población cluster. Jamie Caguioa of Barangay Buenavista received the same recognition for the northern barangays, while Arlyn Ami Hambali of Barangay Kamuning was selected for the southern barangays. Members of the media group said the selection was based on the candidates’ confidence, stage presence, and how they handled interviews with the press. Event organizers said the 30 candidates represent different sch...

AweSM Cebu 2026 Brings Sinulog Spectacle to the Max Across SM Malls

Sinulog season kicks into high gear as AweSM Cebu 2026 takes over SM City Cebu, SM Seaside, and SM J Mall, delivering curated experiences that grow in energy, scale, and excitement as the festivities unfold. Designed for families, foodies, creatives, and fans, the three malls’ celebration transforms everyday mall moments into a city-wide Sinulog gala. At SM City Cebu, the energy reaches full, maxed-out festival mode, where shopping, spectacle, and star power take center stage. Festival enthusiasts can explore Sinulogtopia with Islands Souvenirs from January 3–28 at the Lower Ground of the Main Mall, while the immersive GLOW CITY: Sinulog Centerpiece at the North Wing Atrium sets the visual tone of the festivities from January 8–21. Catch the electric moves of the AweSM Glow Dance Competition on January 17 at the North Wing, and crowd excitement peaks with Coco Martin Live on January 17 at the Lower Ground of the Main Mall and the Kapuso Stars Mall Show on January 18 at the Main Mall. M...

Step Up Your Look with Stylish & Comfortable Athleisure Shoes at SM City Puerto Princesa

  Whether you’re hitting the gym, taking your first run, or simply elevating your everyday outfits, the right pair of versatile shoes can make all the difference. At SM Supermalls, you’ll find a variety of athleisure shoes that combine style, comfort, and performance—all in one stop. Head over to SM City Puerto Princesa to explore international brands that will keep you moving with ease and confidence.                        Discover multifunctional sneakers fit for your lifestyle at Sports Central As a premier destination for athletic wear, footwear, and accessories, Sports Central brings together global and local brands under one roof. From running shoes and training gear to athleisure essentials, every item is carefully curated to help you look, feel, and perform your best. With a wide selection that balances function, innovation, and fashion, Sports Central caters to athletes, fitness enthusiasts, and tr...

SM City Puerto Princesa Spreads ChriSMiles to Bahay ni Nanay Kids

SM City Puerto Princesa once again lit up the Christmas season with its annual ChriSMiles—a heartfelt tradition where SM employees come together to share the blessings and bring joy to children. For years, ChriSMiles has been one of SM Cares’ most cherished programs, touching young lives with simple acts of kindness and reminding communities of the true spirit of the holidays. This year, the mall extended its love and generosity to the 50 children of Bahay ni Nanay Religious Center, in partnership with the Marine Battalion Landing Team–9 and Palawan News, on December 5 at Kultura Square, SM City Puerto Princesa. The celebration overflowed with laughter and excitement as the kids received gift packs, grocery items, enjoyed lively parlor games, and were treated to a surprise appearance and dance number from Jollibee. Children also proudly showcased their own talents in singing and dancing. Adding to the joy, the children were gifted with the 2025 Besties of Joy plush toys—Nana, Rumi,...

Operations Tulong Express

Cash donations for the communities affected by the recent earthquake in Northern Cebu are now being accepted through SM Foundation. You may donate through the details below or visit any SM Supermalls nationwide. Let’s continue to bring hope and strength to those who need it most 💙 #EmpoweringCommunities #OperationTulongExpress